Website vs landing page: when to use which
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A website is your long-term presence, a landing page is for one focused campaign. Here’s when each makes sense for Indian service businesses.
Best suited for service businesses in India who want clear, numbers-backed guidance before investing in web, MVP, or automation projects.
A full website is your long‑term presence: services, about, contact, and proof. A landing page is a single‑purpose page for one campaign an event, an offer, or an ad. Use a website when you want people to explore, compare services, and build trust. Use a landing page when you want one clear action (sign up, book, download).
Many businesses need both: a main site to explain who they are and why they're credible, plus campaign‑specific landing pages for ads or time‑bound offers.
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